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What is SEO?

July 18th, 2014 - Posted by joe under SEO Industry Insider

What is SEO (Search Engine Optimization)

Here is a brief explanation for beginners.

SEO can be split into three parts, these parts are:
1. On-page Optimization
2. Content Development
3. Link Development

Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully selected, relevant keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to back-links (links pointing to the site which is being optimized, from other relevant websites.)

This valuable infographic from MOZ shows that the quality of your onsite SEO and link profile compromise 81.5% of Google’s ranking factors for high search engine results.

NETwork Ave is a Fort Collins SEO Firm serving the Front Range of Colorado.

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